You will want to list ALL the towns and villages you cover no matter how insignificant you feel they may be – it is amazing what some people will search for. A standard listing can list 100 towns and a Featured Listing 1000 towns.
There is no point in having something like ‘Staines and all surrounding areas’. Your potential pupils will not be searching for terms like that. If they were to search for Laleham (a small village near Staines) then your listing would not be found.
Post codes can and should be listed also. Again, please list all the post codes you cover.
Please also use the ‘Additional School Information’ wisely. Your listing is essentially an advert for your driving school – we guess you have listed your school as you want more business? Try and include as much information about your driving school, especially anything that makes you stand out from the crowd.
Review the other driving school listings that cover your towns and ask yourself, “Who would I possibly choose from these listings if I were learning to drive?”.
Don’t complete your listing all in capitals / upper case – it is harder for people to read and they will likely skip on to the next listing.
(DON’T COMPLETE YOUR LISTING ALL IN CAPITALS – UPPER CASE – IT IS HARDER FOR PEOPLE TO READ AND THEY WILL LIKELY SKIP ON TO THE NEXT LISTING – SEE WHAT WE MEAN?).
If you use commas, always put in a space after it – again, it is easier to read.
(If you use commas,always put in a space after it-again,it is easier to read,see what we mean?).
If you have a Featured Listing, try and ensure that you upload a suitable graphic – perhaps your logo or training car. Visitors are attracted to pictures.