Search Engine Optimization Tutorial, Web
Optimisation
Web Optimisation Tutorial
Here we are going to look at how we can increase the ranking of our
driving school website to gain increased traffic and new business via web
optimisation. The
website used has been established a number of years but has not been
optimised for any focused keyword or key phrase.
The website was already showing up in the Google.co.uk results at
position 21 so a dramatic increase may not be seen. However, If you apply
these techniques to website that is a lot further down the rankings (or not
ranked at all!) a massive improvement will be seen.
In its simplest form, the process of web optimisation or SEO is about focusing a webpage for
a given phrase that you wish to be found for and then ensuring the search
engines are very clear that your page is about that phrase. This is called
Onsite Optimisation.
The second stage is to get links pointing to your webpage that contains
your key phrase as the anchor text. This is Off-Site Optimisation.
We are only going to look at one page but you will want to look at each
individual page of your website and follow the process for each. Whilst we
are optimising a driving school website, the process will be no different
for any other type of website.
If you do not understand anything in the videos, want clarification on
anything or
simply to comment on the videos, please use the form below. Please also
share your results and successes for everyone else to see (Hint - use the
comments form to gain a back-link with your chosen anchor text!).
Link
Please link to this web page by copying and pasting the following code on
your website. The link will look like:
Web Optimisation
Video 1 - Web Optimisation - Keyword Choice
Decide which key phrase to target.
See where you website is currently placed in the SERP's (Search Engine Results
Pages).
Check what level of competition already exists.
See what text Google have cached for the webpage you are going to optimise.
Video 2 - Website Optimisation
- Critique of All-Drive.co.uk
Understand how the search engines read a web page.
The importance of:
Meta Tags (Title & Description)
Heading Tags (h1, h2 etc)
Bold Text (<b></b>)
Italic Text (<i></i>
Underlined Text (<u></u>)
Alt Tags (alt="keywords")
Keyword Density (3 - 5%)
Don't fall into the trap of telling the search
engines that your website is about 'home', 'welcome', 'website name', 'driving school name'.
etc.
Video
3 Part 1 - Search Engine Optimization Tutorial - Fix The Website
Video
3 Part 2 - Search Engine Optimization Tutorial - Fix The Website
Alter / Optimise your webpage.
Only optimise for 1 - 2 key phrases per page.
Ensure key phrases naturally form part of your
content.
Don't 'stuff' your page with keyword /
phrases.
Remember, your page is primarily for your
visitors and not the search engines.
Video
4 - Progress 2 Days After On-Site Optimisation
Ranking increased from 21 (25?) to 15 – A
27.5% increase.
Ranked #3 for exact search term.
Webpage announced on a blog to get the SE’s
attention quickly.
Numerous SERP’s double entries for this key
phrase – The web page is actually the 9th website listed.
Video
5 - Off-Site Optimisation - Link Building & Social Bookmarking
Video
5 - Addendum
Link building is an ongoing and probably THE
most important process.
Social bookmarking is a great way to start off
the process.
Use your key phrase as the anchor text.
As the process continues, vary your anchor
text - this will look very natural to the SE's
Don't be tempted to buy 1,000 backlinks for 25
bucks! That will hurt you. If your website only has a few inward links,
it is unlikely that you would attract that many links overnight from
other websites. This would set off alarm bells with the SE's. Grow your
links steadily so that they look natural.
Video
6 - On-Site Linking Strategy
Internal linking is equally important as
obtaining external backlinks.
Link to your pages using your keyword phrase
as anchor text.
Video
7 - Link Building Continued
Obtaining backlinks is an ongoing process.
It is the most time consuming but also the
most important process.
Get backlinks by:
Submitting to directories
Posting relevant comments on blogs
Posting entries in forums - use your backlink
as part of your signature
Request other websites link to you (one way or
reciprocal links)
Make sure your link building strategy looks
natural.
Consider using a
link building system like I have for All Drive to save time and
effort.
Video
8 - Day 9 Review
Now position 11 in the SERP’s.
Number 1 for exact phrase match.
Backlinks and internal linking yet to take
effect.
Ranking likely to fluctuate until links etc.
become established and your website has gained search engine trust.
Day 12 - First Page Google Ranking - 19th January 2008
Just comes across your guestbook and thought i'd say hello. Nice website and i'll be keeping my eye on it
Reply to April Toys
Mark
May 05, 2008 - 18:29
Subject:
Hey! THanks for the reply to my 'guestbook' - I wasn't too sure I had one but.....
P.S. Your link has been removed!
P.P.S. This a great place for back-links but not for urks like that.
Reply to April Toys
Mark
May 05, 2008 - 18:32
Subject:
It is really good to reply to webpages like this but, add some value. The problem is, is that, otherwise you would be dealt with like this and does you no good whatsoever. What I am saying is, Don't SPAM!
Mark, thanks for the helpful clips. I found them very clear and informative, and will be following your advice to improve the hit rate of my site. Thanks again
Have been following the above advice so will see over the next few days if i have followed the above correctly. Will keep all informed with the progress.
Driving Lessons In South London - http://www.southlondondrivingschool.info
It is really good to get some honest information on SEO and not just waffle as you tend to get from other website.
This is great information...keep up the good work. Currently I am 6th in google search for Driving lessons Preston hopefully with your help I'd like to be in the top 3.
Just want to say a big thank you for ALL the website optimisation gear you have on your website. I'm quite fortunate that I do not really need my website for custom - it's more of a hobby really, but since updating my website, I'm getting more and more phone calls / emails from people wbeephave found me on Google and Yahoo etc.. I honestly didn't think that I would be able to get my amateurish website found on these search engines, but I have the calls coming through so it must be doing the trick! Would highly recommend anyone with a website using the tools on this site!
Thanks for all the great info.Although as my main site www.philcope.co.uk is already at no.1 on Google for my keywords I'm slightly miffed that my competitors might see this info and start to get higher rangings! Intensive Courses In Preston
I build websites for driving schools & instructors and I am constantly surprised by how many of them have paid huge amounts of money for websites which look great but don't appear in the search rankings for any of the relevant search terms.
Hi Mark
Just to let you know I have played around with my site petertaynton.co.uk for optimisation over past few days.
It was nowhere to bee seen over a week ago except via your pages on the directory, today for the search term driving schools Bournemouth it was 49 and for driving schools ferndown page one 3rd listing Lots more work to be done yet but will keep at it .
I did pinch a few bits of your text but there you go The home page is not the latest cached page on google yet .
Kind Regards
PeterT
Reply to Peter Taynton
Mark
January 25, 2008 - 13:45
Subject:
Great news Peter! It can only get better. You missed an opportunity though to get a good link back to your website with your key phrase as anchor text here though. If you post here, rather than put your name where it asks for it, put your key phrase and that will link back to you website.
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