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How can I maximise my listing's potential?

Towns 

The driving Schools Directory is based on towns rather than post codes which are more restrictive. You will want to list ALL the towns and villages you cover no matter how insignificant you feel they may be - it is amazing what some people will search for. We do not restrict the amount of towns you can include.

There is no point in having something like 'Staines and all surrounding areas'. Your potential pupils will not be searching for terms like that. If they were to search for Laleham (a small village near Staines) then your listing would not be found.

IMPORTANT: If you do add information to your 'towns' section, you must let us know by email (there is a handy link in the members area) that you have done so. This is so that we can ensure any new towns have a page listed on the directory and to ensure the list of towns is formatted correctly (separated by a comma and space). If they are not, your listing may not show up in all the towns you have listed.

Post Codes 

Post codes can and should be listed also. However, these are best placed in the 'Counties' section of your listing. 

Additional Information 

Please also use the 'Additional School Information' wisely. Your listing is essentially an advert for your driving school - we guess you have listed your school as you want more business? Try and include as much information about your driving school, especially anything that makes you stand out from the crowd.

Review the other driving school listings that cover your towns and ask yourself, "Who would I possibly choose from these listings if I were learning to drive?". 

General 

Don't complete your listing all in capitals / upper case - it is harder for people to read and they will likely skip on to the next listing.

(DON'T COMPLETE YOUR LISTING ALL IN CAPITALS - UPPER CASE - IT IS HARDER FOR PEOPLE TO READ AND THEY WILL LIKELY SKIP ON TO THE NEXT LISTING - SEE WHAT WE MEAN?).

If you use commas, always put in a space after it - again, it is easier to read.

(If you use commas,always put in a space after it-again,it is easier to read,see what we mean?).

If you have a Featured Listing, try and ensure that you upload a suitable graphic - perhaps your logo or training car. Visitors are attracted to pictures. 

Tags: Featured Listing, Listing

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Last update: 2010-03-25 10:55
Author: Mark Smith
Revision: 1.1
ID #1009

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